I’m going to take a step away from the normal programming side of this blog with this post on how to create a logo. Here is a typical workflow that I find to be rather effective. It may or may not work for you but if nothing else I hope it helps provide you with some ideas. So without further ado here is how to create a logo in three easy to swallow steps.
Stop for a moment take a deep breath and ask yourself or your client what it is you are trying to accomplish with your logo. Look at other brands in the industry ask what works and what doesn’t. Find additional brands outside the industry, again, ask what works and what doesn’t. Find logos to look at for inspiration. Really spend the time to think about your brand. Where do you want to be in ten years? What is your audience? What is it you are trying to say? These are just some example questions really take the time here and think it out.
Now that the research is out of the way you are probably tempted to open up your favorite image editor and get to work. Don’t. Before taking things to the computer it is often helpful to sketch some ideas on paper. It may be helpful to turn off your cell phone and computer and go somewhere relaxing to just draw. This is the stage you really want to push yourself. Remember there are no bad ideas. This is the place to explore every option. Once you have a few great ideas try making variations on those. Out of ideas yet? Good, now pour yourself and glass of wine and call it an evening.
The next day come back and look at your sketches. If you’ve content then now is the time to start to digitalized your design. If not take a look at all your sketches and keep drawing. Perseverance is the key.
Now that the hard part is out of the way scan your sketch or open up your favorite image editor and let the fun begin. Now that you know what you are trying to accomplish this should be the funniest part. You may find that the design still does change once you get to the computer. That’s okay.
A few closing thoughts
Simple is best. Sticking to a basic colors scheme and design will save a lot of headaches in the long run.
Keep usage in mind. Most logos need to be able to look good on a billboard or an envelope meaning that it is important to create a design that looks good in all sizes. Whenever possible try to use a vector program. This will allow for easier resizing in the future.
Have fun. Designing a logo should be fun and try not to stress. Remember not everyone can be a designer you may have to hire a professional.