As someone with an associates in Graphic Design and who enjoys good design I am always cautious when something claims to take the work out of design. So when I saw Logo Design Studio* the it made me laugh and scream. The product’s tag-line is “Easy Logo Design and Illustration.” Let’s be honest there is nothing “easy” about branding. Good design is hard, takes work, and requires a lot of thought.
It is products like these that worry me, not because I’m scare of losing my job, but because I’m tired of seeing crappy design. There seems to be this misconception out there that if you own Photoshop you’re a designer or if you have a nice camera you’re a photographer. This simply is not the case. I’m not trying to claim to be an expert and to be honest on occasion I’ve seen great design come from people with no formal design background. What I am saying is that it’s not a matter of software that makes a good designer.
This brings me to a last and somewhat unrelated note, good design cost money. Yet another of my frustration in the design world is that people think that just because they can buy software for say $40 that they should then be able to get a logo for that amount. I’m sorry (okay no I’m not) but this is not the case. Good design will, and should, cost a fair amount of money. Again, it’s not about the money per say, it is however about getting what you pay for. If you think about it a good logo is something you will be using for the life of your business. What that looks like is totally up to you. And trust me it’s easier to do it right from the beginning than to have to go back and start over.
I’ll leave you with this: yes branding cost money. Yes that can suck. Yes there is software that says it can do it for you. No, it probably can’t. Yes, you get what you pay for. Yes these are my opinions.
*I have to admit, I’ve never used this product, maybe it’s great (but probably not).